The Value of a Logo

One of the many benefits of membership is the ability to use our logo on your marketing collateral. Whether that means proudly displaying your membership on your website, or splashing it across your property's rooms, our logo signals to guests how committed you are to being eco-conscious. It also encourages them to do their part to save the planet!

Study after study has demonstrated that authoritative logos and seals have the power to enhance brand image and increase sales. Think of the many eco-logos and verification marks you see while out shopping or visiting your favorite restaurant. They help you feel like you're making a good choice, right? Our logo is no different. 

For those of you who might already have an eco-logo or verification, research shows adding another only bolsters your credibility. It's not like they cannibalize on each other, but actually enhance brand reputation. All that helps with conversion, especially for guests that may be on the fence. 

Use of the Eco-Conscious Hotel Association logo for print and online marketing, both on and off property, is included with membership. Please note unauthorized use of the Eco-Conscious Hotel Association logo will be prosecuted to the fullest extent of the law.