"The best way to motivate a business to be eco-conscious is to make sure that the business makes more money by taking eco-conscious actions!"
- Nicholas Walker, Founder, Eco-Conscious Hotel Association
- Nicholas Walker, Founder, Eco-Conscious Hotel Association
The Power of Eco-Branding
The Eco-Conscious Hotel Association is based on three foundational principles.
These simple but very powerful principles are at the core of what makes the Eco-Conscious Hotel Association and its members different!
Our focus on continuous improvement allows hotels to participate in our organization at all stages of their sustainability journey. Just by joining, your business is taking a massive step by committing to incorporate eco-driven principles into your operations. For those more seasoned organizations, we make a point to review your current performance and future sustainability agendas.
Our goal is to have as many properties as possible take progressive, calculated steps towards sustainability. We firmly believe it is better to have thousands of hotels reducing their carbon footprint consistently and incrementally than just a handful of entirely carbon-neutral hotels.
Members of the Eco-Conscious Hotel Association also benefit from using our certification logo on their marketing collateral. Whether you use this on your website or display it prominently in your rooms, it’s a great way to show your guests how committed you are to saving the planet.
- The first is to encourage, not alienate, those looking to do better by reducing the environmental impact of their lodging property.
- The second is to provide pathways for hotels and related industry players to constantly work towards reducing their environmental impact by incorporating sustainable methods of thinking into all levels of their decision-making process.
- The final principle is to capitalize on these actions as a catalyst to a hotel's success. Sustainable business practices provide direct cost savings and enhanced notoriety, allowing you to better market your property as an appealing eco-conscious tourism and hospitality destination.
These simple but very powerful principles are at the core of what makes the Eco-Conscious Hotel Association and its members different!
Our focus on continuous improvement allows hotels to participate in our organization at all stages of their sustainability journey. Just by joining, your business is taking a massive step by committing to incorporate eco-driven principles into your operations. For those more seasoned organizations, we make a point to review your current performance and future sustainability agendas.
Our goal is to have as many properties as possible take progressive, calculated steps towards sustainability. We firmly believe it is better to have thousands of hotels reducing their carbon footprint consistently and incrementally than just a handful of entirely carbon-neutral hotels.
Members of the Eco-Conscious Hotel Association also benefit from using our certification logo on their marketing collateral. Whether you use this on your website or display it prominently in your rooms, it’s a great way to show your guests how committed you are to saving the planet.